For Freelance Translators: How to Make Your Clients Use Your Translation Services Again and Again
The easiest way to keep your translation business profitable is to cultivate a core group of regular clients who will fill your inbox with translation projects, allowing you to spend your time working rather than looking for work. Implementing some of the tips below will help you keep a regular stream of work coming your way.
1. Meet every deadline. If you can’t consistently meet deadlines, you’re not well-suited to being a freelance translator. Remember that your clients have deadlines too, and are sometimes waiting for your work as part of a larger project. As one experienced translator comments, “8:00 means 7:50, not 8:10.”
2. Be easy to reach. Put your contact information in your email signature file, so that a client never has to look up your phone or fax number. Realize that many times, if clients cannot reach you immediately, they will contact another translator. Since over 90% of contacts from clients will be by e-mail, put an auto-responder on your e-mail if you will be out of the office for even a few hours.
3. Follow directions. While it can be time-consuming to follow many different clients’ particular ways of doing things, you will save the client time and money, and thus get more work from them, by following their instructions to the letter. If the client asks you to put your initials in the file name, do it. If the client asks you to put the word “Invoice” in the subject line of the e-mail containing your invoice, do it.
4. Don’t waste your clients’ time. It’s acceptable, and even encouraged to ask questions when you need to clarify something. However, it’s also important to show respect for your clients’ time, and for the fact that yours is probably not the only project they are handling. Keep your e-mails short and to the point, and make your questions clear and easy to answer.
5. Provide referrals. Many translators worry that providing referrals to other translators in the same language combination will lead to less work for themselves, but in fact the opposite seems to be true. Clients like to work with freelancers who solve the clients’ problems, and when you’re too busy and can’t handle their work or are going on vacation, it’s a problem for them. Have the names of two or three translators in your language combination who you really trust, and provide these names to your clients when you aren’t available for work.
6. Be easy to work with. This isn’t to say that you should be a pushover or let clients take advantage of you, but for your regular clients, it’s worth putting in some extra effort. Thank them for giving you their business; be friendly and polite if a payment is unexpectedly late; fill in for them in a pinch when another translator lets them down.
7. Ask for constructive criticism. It’s important to see feedback as part of your quality assurance process, not as an attack on your abilities as a translator. If a client asks for changes in your translation, make them politely and immediately; if you decide later that the changes are unnecessary and you don’t want to work for the client again, it’s another matter. With your regular and trusted clients, periodically ask what you can do to better meet their needs, then implement these changes.
8. Appreciate your clients. Your regular clients are the people who make it possible for you to earn a healthy income while living a flexible and self-directed freelance lifestyle. A small gift at the end of the year is always appreciated when a client has given you regular work.
9. Don’t bicker. If a prospective client offers you a project at a ridiculously low rate, politely decline it, possibly sending them a copy of your standard rate sheet if you have one. Don’t insult them for offering such low pay or make negative comments about their business; just courteously decline to work for them and let them move on to someone else.
10. Charge what you’re worth, and earn it. There will always be another translator out there who is willing to work for one cent per word less than you are, so don’t compete on price alone. Giving your clients a little more effort than necessary proves to them that often, they get the level of service they pay for.
Send your Resume to more than 4800 translation agencies using Translation Jobs. To find out what freelance translators think about marketing in translation business, visit Translator Jobs. Find Translation Work today. Bruce Fisher.
Get Your Online Business Started Quickly With A Turnkey Website
If you are the type of person who knows what you want and do not want to waste any more time to achieve it, then a turnkey website is the right solution for you. Many enterprising individuals who want to get their business known online minus the hassle needed in conceptualizing, designing and even hosting their websites use them. Turnkey websites are ready-made and useable upon purchase. Using a turnkey website is like purchasing a fully-functioning website which you can operate as soon as you confirm ownership.
I can personally attest the effectiveness of turnkey websites as I have one myself. Believe it or not, I had a epiphany upon waking up one morning. I suddenly had an idea of launching a website which I could use for a affiliate program. The minor details downs to the look and theme of the website were clear to me. I knew what I wanted to do, and I didn’t want to waste any time hiring a web programming to make one for me. I turned to a turnkey website, brought it and had it up and running within 30 minutes after my light bulb moment. That was the best investment I ever made. I was still in my PJs at the time.
You too can launch your own website tailored to your specific purpose. Your idea may not come as sudden as mine. You may need to sit down and form an idea in your head first. But, once you have, you don’t need to waste anytime to build a website from scratch. Purchase a ready-to-go website from many of the many website sellers you see online nowadays. Many times you can find well designed turnkey websites with the flexibility at affordable prices.”
To get you started, ponder on this for a moment. In 2010, it is estimated that $300 or more than 12 percent of the U.S. retail sales will come from a online business. A type of business that was virtually unknown 10 years ago, but now as common as common as fast foods you can eat and go.
This startling statistic only means one thing: online business is here to stay, and it’s changing the way business is done now and will be done in the future. Any clever entrepreneur would not pass up this opportunity to make money right in the comfort of their living room.
But, I can almost hear people say, “Yeah, right, if only I know HTML, PHP, Java script and everything else. Don’t worry if you don’t though. You can still join the band of online entrepreneurs, if you use a turnkey website. The design, functionalities are taken care of by the company who sells you the website. All you have to do is remember your username and password.
Don’t waste anymore time reading thick HTML or Java script books you probably purchased online. This is an excellent opportunity for anyone looking to start their own business or make extra income. Have your website ready and made and have a piece of the $300 billion online business industry.
UpshurCreative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs. Visit UpshurCreative.com at: Turnkey Web sites.
Having Fun With Online Cooking Games
Cooking games are the new online rave. People from all over the world discover the chef in themselves with these games, which allow them to experiment with different ingredients, create new recipes or just prepare their standard dishes in a race against the clock or other gamers. Cooking games come in several varieties, so you can always find something that can entertain you from a few minutes to whole hours.
Regarding the video game console market, Nintendo has made available its new cooking game, appropriately called, “Cooking Mama.” The game is available for Nintendo’s latest portable video game console, the DS, and it features the console’s microphone, stylus and touch screen in order to give you the best cooking simulator so far. Unlike other games, Cooking Mama doesn’t require you to press buttons. Instead, you use the stylus to simulate cooking processes, such as chopping, mixing, flipping things, and the like. In addition, you can also use the DS’s microphone to cool hot food by blowing at it.
The game features 15 basic recipes. As you progress and complete these, you unlock more complex recipes, so you end up with a little more than 75 recipes to play with. The first ones, as you can imagine, are very simple, while the last ones can be really complex and require several steps carried out with perfect timing and order. And to top it off, you’re playing against the clock, so you have to have fast thinking and good reflexes as well. There are many types of online cooking games in the web. Cooking games are really fun and it is very entertaining thing, every girl knows about it!
Dishes come from all over the world. However, since it’s a game made in Japan, there might be just a little too many Japanese recipes that Western games haven’t heard about. This is not necessarily a bad thing, as it allows players to be exposed to a different culinary art, and gives them ideas on what to order next time they go to a Japanese restaurant.
If this game doesn’t appeal to you, there are other options on Internet that you can try out. Unlike a portable video game console cartridge, an online cooking game will be free and as easy to play as opening your e-mail. One type of game requires you to move along a big, large kitchen, flipping pancakes. It’s much more challenging than it looks, as you have to flip them both sides in time or they’ll burn. If this game doesn’t appeal to you, there are other options on Internet that you can try out. Unlike a portable video game console cartridge, an online cooking game will be free and as easy to play as opening your e-mail. One type of game requires you to move along a big, large kitchen, flipping pancakes. It’s much more challenging than it looks, as you have to flip them both sides in time or they’ll burn.
So, as you can see, no matter what your type of game is, there’s something out there for you.
Vlad Stivenson, creator of numerous cooking games
How to Stop a Foreclosure - Get Your Home Back After a Foreclosure
The common belief of many homeowners facing a foreclosure of their home due to the inability to pay the balance of their outstanding debt on time is that they only have a limited time to be able to save their homes. Once the property has been seized by the creditor or the financial institution, they would not be able to get their homes back since this would then be sold for the creditor to liquidate the property and thereby use the money to pay off your existing debt with them. This is not necessarily the case. In fact, there are a number of people who have gone through a foreclosure and have been able to get their homes back after it has been seized by the creditor or financial institution.
Reclaiming your home after a foreclosure is not a walk in the park, but it does provide some hope yet for many homeowners who have lost their homes this way. If you are one of the thousands of Americans who have lost his or her home as a result of a foreclosure, here are just some of necessary steps you would need to take.
The first thing that you would need to do to get back your home is to know exactly what your options are and the requirements each option may entail. Recently, the Congress has passed a legislation to help you with this process. Based on this recently passed legislation, creditors and other financial institutions are now required by law to be more lenient and generous in terms of the options that they can provide you in order to repay your outstanding loan and get your home back. A copy of this legislation has been uploaded over the Internet, so it is accessible to anyone who would like to know more about it. One website that you can visit to read through this legislation is http://www.sourcewatch.org/index.php?title=Federal_housing_and_mortgage_legislation_(U.S.)#Current_st
Basically, there are three options that you can discuss with your creditor or financial institution in order to get your home back. Here are just a few of these options:
Forbearance
This type of arrangement would allow you to begin repaying your outstanding debt after an agreed period of time. By asking for a forbearance from your financial or creditor you are able to save up just enough funds which you can then solely allocate in order to repay your outstanding loan.
Full Payment
While this is the most preferred option of creditors and financial institutions, it is also the most difficult one to be met by the borrower. However, if you would be able to allocate the necessary funds through the help of friends or family members along with your savings, you would be able to provide a certain date when you can be able to pay the outstanding debt in full and get back your foreclosed home.
Repayment Plan
Another option that you can discuss with your creditor or financial institution in order for you to get your loan back is to make some adjustments on the existing schedule of payments that you have initially agreed to. Providing a hardship letter to your creditor or financial institution can increase the likelihood for your creditor or financial institution to give you a second chance. Some websites, such as Loansafe.org (http://www.loansafe.org/) can help you draft a letter of hardship which you can present to your creditor or financial institution.
Take Out another Loan
After going through a painful experience of a foreclosure, the last option any homeowner would ever think about to get their home back is by taking out a loan. However, taking out a loan to pay the outstanding balance of your existing loan or mortgage which has caused you to lose your home does have its benefits. For one thing, since the amount that you would need to loan or mortgage is relatively lower than the first amount that you took out, it follows that the payments you would need to make would be a lot lower. There are a number of different state agencies that would be more than happy to help you out of this situation. For a complete list of this, you can visit the Housing and Urban Development website at http://www.hud.gov/local/index.cfm.
Find out more information about using equity loans to stop foreclosure as well as experts insights in federal housing foreclosure when you visit http://www.endproperty.com, the free resource portal on property bank foreclosure.
Stop Being A Victim Of The Recession. Start Making Money Online Now
There is no better time to start an online business. The economy may be going down the tubes, but the internet is still alive and kicking. Nearly 80% of the over 1.5 billion internet users worldwide buy products and services online. USA Today estimates online sales of products and services reach in excess of 670 million dollars a day. That’s right, a day! With such a staggering amount of money changing hands on a daily basis, it’s easy to understand why more and more people are turning to the internet to make a living.
Have you considered the idea of working from home? Maybe it’s time to stop thinking about it and go for it. The internet is the only place that offers legitimate money making opportunities with little or no startup money and virtually no significant monetary risk. It sounds too good to be true, doesn’t it? Well it is true.
I’ll let you in on a little secret. You don’t need to own your own website to make money online. You don’t even need your own product. There are thousands of people around the world who have made millions selling other people’s products. These people are called affiliate marketers. An affiliate marketer is a person who promotes other peoples’ products for a set percentage of the sales price. In the good old days, they were called commissioned salesmen.
There are more affiliate programs available on the internet then I could possibly take the time to type up. Instead of presenting you with a seemingly endless list and letting you figure out what to do from there, I’ll point you to three websites that specialize in affiliate programs. All three of these websites are extremely creditable and well established in the online marketplace.
• http://Clinkbank.com
• http://Paydotcom.com
• http://Markethealth.com
Each is absolutely free to join. All three have a time tested and proven track record for paying out affiliate commissions on time, every time. Clickbank and Paydotcom specialize in digital products. These digital products range from informational ebooks, to affiliate promotional websites, to instantly downloadable software. You just send people to the website of your choice through your affiliate link and collect the commissions on every sale. How easy is that?
Most of Clickbank and Paydotcom’s products are based on a one time sale. There are, however, affiliate opportunities available that involve a monthly subscription or service fee. This equates to residual income for as long as the people you enlist are members of the program or service.
Markethealth.com specializes in homeopathic health and beauty products. They have a product for just about anything you can think of that your body might need, from hair loss to weight loss. Many of these products involve an auto-shipping program. This means monthly commissions each and every time they send your customer a new supply. And you can bet if someone signs up for Provillus (a hair loss treatment) and starts seeing results, they’re going to continue using the product. They also pay out commissions on free trials for products such as TeethWhiten and Acai Berry Select. They’ll pay you $20 just for getting someone to sign up for a free trial.
All three websites have an iron clad, no questions asked, money back guarantee on their products. They all have 1-800 customer service numbers.
These are not fly by night companies. They will continue to be around for years to come. The only question that remains is…
Will you profit from the opportunities they provide?
Now that you know where to find reputable products to sale online, you need to know how to market them. Result driven marketing techniques are essential to the success of any Online Business. Please feel free to visit my full review of the best affiliate marketing program I have yet to find on the internet. I hope you have enjoyed this article. And I wish you the best of luck in you endeavors to Make Money Online.
Using Personal Training Online Marketing to Succeed
Using personal training online marketing to succeed presents a winning mechanism for a trainer when it revolves around certain tenets. Firstly, it pays great attention to the website. And if there isn’t one, it makes sure a site is set up as quickly as possible. Secondly, it seeks to harness the power of Internet advertising in all its forms to spread name recognition of the trainer’s business product, which is personal training. Paying attention to both increases odds of eventual success.
Because we live in the Internet Age, it’s necessary that any business worth its name try to stand up a well-designed and highly-informative site to allow customers to find out about the personal training business. Keep in mind a couple of things: Sites need to look highly professional, and they also need to avoid spelling and grammar problems. Try not to look amateurish, in other words.
Invest a bit in having an experienced Internet professional go over the site with an eye towards finding mechanical problems such as slow loading, host server issues, and redirects. Eliminating these problems means a customer will be able to navigate the site much more efficiently. And good sites have a way for customers to supply an email address. They might want to after they’re given something free and worthwhile, like a report on the ten-best methods for increasing muscle and burning fat, for instance, which is actually a good example of a report to use!
Online marketing always has as its main focus getting the word out about the business. Using email lists, either from the website or purchased from a list seller, will allow a targeted marketing campaign to take place. Send out a good salesletter, and also include something else of value, like a weekly newsletter, for example, to generate customer response. In this case, the response will be agreeing to take the trainer on to work on a client’s fitness.
Another facet of online marketing activities is the dissemination and submission of well-written fitness articles around the Internet and to various article directories which exist on it. These articles could be read by quite a few people, who might actually go visit the business website. This helps to increase site popularity, which can increase search engine ranking. This in turn can make it easier for Internet customers to find the site and then the trainer. It’s a circular process, for the most part.
Internet advertisements themselves also play a key role. They’re fairly cost-effective and can be tailored for as wide or as narrow an audience as is desired. Google also has a program called AdSense which can sometimes be helpful. All of these activities have the goal of increasing name recognition as their central functions.
The primary focus in all these activities, though, is on spreading the story of the business around. Like any good story, that means “who, what, where, when and why.” “Why” is particularly important, and centers on explaining why the customer will want to hire the business. Hopefully, it’s because the business is promising to help a client address his or her fitness issues and not because the business thinks its trainers are so awesome. Everything else is subsidiary to the “why,” as a matter of fact.
Using personal training online marketing to succeed means that a business wants to avail itself of the ability of the Internet to spread an effective and meaningful message that’s intelligently composed.
And personal training online marketing should center on message delivery through two mechanisms: The website, and Internet marketing via email, articles, sales letters and Internet ads themselves. When the campaign uses all these things, the odds it will succeed can increase greatly. www.kickbacklife.com is a great resource for personal training marketing.
Is Running a Personal Training Business For You?
If you would like to get involved in something that involves your personal career and you want something that is profitable and will last you a lifetime, then we highly recommend you looking into running a personal training business. There are many individuals throughout the world today that are looking into continuing with some type of business and many of those businesses are personal training. Let’s face it, personal training is something that many individuals need, which is why it would be a thriving business. Within this article, we are going to be asking you one question, do you think running a personal training business is for you? Continue reading as we are going to try to help you make that decision.
When you first start out with your personal training business, you are going to have a lot of facts to look at in order to determine if this is the business that suits you the best. Remember, it is just fine to turn away and go in another direction and look into another career. In fact, it is best if you do not go forward with something that you do not know if you will like.
You do not want to get half way through the career, only to find that you are not satisfied. With that said, you need to look into some theory’s in order to tell if this is really what you want to do. You should be one hundred percent sure that you want to be a personal trainer.
As you are a personal trainer, this means you are going to be a business owner and you will need to have self-motivation. If you are the type that does not have self-motivation, then owning a business may not be the best bet for you.
You will need to take on the responsibility of running a fitness company like anyone would run a professional business. With all of that said, do you believe you have what it takes in order to start running a personal training business?
You may not realize this right now, but you will need to have some training with running a business. In order to run a personal training business, you will need to understand accounting, marketing, managing employees and business planning.
There are many classes you will be able to attend in order to gain this knowledge. Also, if you like, there are some online courses you will be able to attend that will give you the knowledge you need. However, we believe hands on is the best way to go.
Are you the type of individual that enjoys fitness and would like to help others out? If you share a passion for exercise and fitness and you would like to share that passion, then going into personal fitness training may be the best idea for you. Is your personality outgoing? In order to run a successful personal training business that is successful, one of the main ingredients is a personality that is outgoing.
If you take a look at many of those who are running a personal training business, you will see that they have an outgoing personality and they enjoy working with others. Kickbacklife.com is a great resource for personal trainer websites.
Making the Right Choice When Buying a Sports Franchise
Many people who have had either a sports career or lifetime sports hobby find that once they have hit their thirties the career options available to them are rapidly expanding from being an active sports person to coaching, training and teaching. As such there are 3 main options available.
1. Find employment within the sports industry.
2. Starting a standalone sports based business.
3. Buying a sports franchise.
Of the above it is not always easy to find employment with a substantial enough wage to support you and your family, and with a standalone business it can be very hard work finding your feet and client base. The third option though is self employment in a box, all wrapped up and ready to go. Buying a sports franchise.
As with all franchises, buying a sports franchise gives you the business, training, marketing materials, working system and in most cases your fist clients, all in all making your business launch a whole lot smoother.
Generally the first step is to decide what area of sports franchises you want to buy into. There are of course plenty of options available:
Sports Coaching
Sports Equipment Sales
Sports clothing Sales
Childrens Sports Franchises
And with these several sub sections, for instance there are golf equipment franchises, childrens football school franchises, and niche sports clothing franchises such as football strips.
On doing your research and deciding what area of sports franchise you want to buy into the benefits to purchasing the franchise as opposed to going it alone become very apparent. The following will become available to you.
In the first instance Training.
Depending on the franchise you will most likely go away and do a minimum 3 days business training to show you how to run the franchise. In many cases this could be a week, 2 weeks, or ongoing for many months. With this business training you will learn all aspects of how to run the business in the way the franchisor wants you and to their practiced, tried and tested methods. The training in invaluable and you need to take good notice of everything you learn here.
Marketing Materials and Marketing Plans.
In all cases you will be provided with leaflets, business cards etc to ensure visibility in your local area. You will be given copy of adverts to place in your local papers and marketing plans which have been tried and tested to ensure they work.
Initial clients
Obviously this depends on the franchise but if you are buying into any type of coaching sports franchise then it is likely the franchisor will do the initial marketing for you, this could be contacting local schools, councils and leisure centres to bring in your first handful of clients. They will not hold your hand forever but during the initial stages they will do everything they can to help you make a success and this includes making sure your franchise starts of with a band by bringing in your first clients for you.
Buying a franchise is not risk free however most risks can be left at the door by ensuring you have done the proper research. The 2 main areas of research are.
1. The franchise Itself
2. Your Local Area
With the franchise itself you need to ensure it is a successful franchise with happy and successful franchisees. Asking for a list of current franchisees who have bought the franchise and phoning them all will give you an idea of how they are finding their sports franchise business. You also need to research the companies history, ask the franchisor how long they have been in business before they went into franchising and also what their financial turnover in the past 5 years was.
Your local area: to ensure your franchise is a success you need to ensure your local area can support it. There is no use setting up a sports coaching franchise in an area with 10 sports coaching business already and the same goes for a sports clothing franchise. Research your area and make sure there is room there for your business.
With all this in hand you can make the right choice and come out with a fantastic business doing the thing you love most. Best wishes and good luck!
Matthew Anderson is a franchise consultant and founder of The Franchise Shop, a UK business franchise directory featuring Sports Franchise opportunities and UK Franchises
Types of Saxophones: Which Saxophone is Right For Me
If one is looking at purchasing a used saxophone, two presumptions or considerations may arise: first, that the person purchasing must get the item which will give him the best value for his money; second, that the person is using it for playing music. The importance of the second point is that saxophone, as a musical instrument, comes in different kinds. The difference lies in the music and pitch being produced by each type of instrument, sizes and shapes, as well as considerations which are related to the skill level of the player of the instrument.
Therefore, to be able to make the best decision as to which saxophone best suits any player of the instrument, it is important that one has a working knowledge of the different types of saxophones as well as the corresponding differences that distinguish one from the other. In doing this, one can effectively discriminate and choose the saxophone that best suits him.
There are generally four types of saxophones available in the market today. The first type is called the soprano saxophone. The soprano saxophone is tuned in the key of B flat (or Bb). It has the highest tune or pitch among all the other types of saxophones. Consequently, playing the instrument requires some skill because the pitch, being high, is more difficult to manipulate and manage. Therefore, most of the players of this type of saxophone are already adept at playing the instrument and are what can properly be considered as professional saxophonists.
The second type is the Alto Saxophone which plays at the key of E flat (or Eb). The position of this type of saxophone’s bell allows its player to hear more of the sound produced by the instrument than by the other saxophones played. Most pieces composed for practice are also tuned in the key of Alto Saxophone. Consequently, it is considered as most befitting beginners and anyone whose skill level in saxophone is elementary.
The third type would be the tenor saxophone. It is larger than the alto saxophone and the sound its produces is closer in range to the human voice. This is also the best type of instrument for playing jazz and some rock.
The fourth type of saxophone is the baritone saxophone. It has the lowest range among the other types of saxophone and is usually used in the bass section in soul music or tunes. It is also the biggest and heaviest among all the other types of saxophone.
All of these types of saxophones are best in their own respect. One just needs to identify precisely the use of the saxophone to be played or purchased. So if one is a beginner, it is strongly suggested that he starts playing the alto saxophone first. It also depends upon the sound that the player is most interested in. If one prefers to play jazz tunes, then the tenor saxophone is recommended. But if one is more into bass range sound, richer and deeper tone then the baritone is the best choice.
One may also take into account the size and the weight of the saxophone which will affect its manageability and overall comfort in playing the instrument. There are, of course, no hard fast rules applicable in determining the best type of saxophone. The person has to weigh in different factors in the process of trying top get the saxophone which is just right for him.
Looking for all the different Types of Saxophones? You can find it for the lowest price ever offered by visiting http://www.bargainsaxophones.com
The Easy Way to Promote a Product by Writing Articles
Writing articles is a skill that everybody can learn. Article marketing is a skill that everybody can learn. Put the two together and you have a powerful tool to promote a product.
Your objectives in online marketing are promoting your website and selling your products. By ‘website’ I mean any web presence: a regular website, your Facebook page profile, your Squidoo lens, your YouTube video, your Blog, and any other way in which you use the internet to make money.
You Must Connect!
Without promotion you will be failing to connect with most of your potential customers. Even with promotion, you will fail to connect with most of them, but you will do better than if you do not.
Writing articles on a topic that interests people who might be interested in your product is sure-fire way of getting your products in front of your prospects. Who are your prospects? People who are interested in your niche or the topic of your article enough to buy your product.
Marketing is easy in theory, and involves these steps:
1. Find a product to market - yours or somebody else’s on commission.
2. Bring the product to the attention of interested people
3. Persuade them to buy.
So where does writing articles fit in to this simplified process? At stages 2 and 3!
Catch their Eye!
The title of your article must catch your prospective customer’s eye. It must interest them - perhaps offer the promise to solve a problem they have, offer to make them money or save them time, or offer some new information on the subject. Anything to start them reading!
Keep them Interested
Then you have to interest them. Don’t lose them after the first couple of sentences. Expand on the title: if your title is ‘How to Breed Championship-Winning Dogs’, don’t begin with a sentence or two on dog food. It might be relevant to the breeding process, but it will seem like an advert, and the reader will stop reading.
Expand on the title: “By using a new technique it easier now to breed championship-winning dogs than it ever has been”. I know nothing about breeding dogs, but that would work better than “The food you feed your dog is important. . .”
Once you have them reading, then you can propose the main problem and present your solution, full details of which can be found by clicking on the link in your resource. You can’t say that of course, but you can infer it in the final summing up paragraph of your article, and leave the reader with nothing more to do than either leave the page or click on the link.
Persuasion is Key
The third action - persuading them to buy - is done on your website, once they have made that all-important click. So the simplified marketing process above can work if you know how to write articles properly, by baiting the hook with a good title, retaining interest with your first couple of sentences and then offering no option at the end but to click to your website to find out more information.
As I wrote in the first sentence, ‘writing articles is a skill’, but one that can be taught, so if you want to learn how to market a product the easy way, you should learn how to write articles and how to use article marketing the way the professionals do.
You will find marketing your product a lot easier by doing so.
Pete is a professional article ghost writer. For a free course on how to write articles, visit Article Czar where Pete will give you a free gift just for looking. Visit his website at Article Services